When you say fashion designer, what comes to mind? Drawing and designing amazing sketches all day and attending glamorous events? True this is part of what we do, but at V House of Apparel we do much more than just fashion designing as we offer manufacturing services as well. We want to strip back the glamorous veil of the fashion industry and tell you what it’s really like to work in fashion and what we do on a daily basis.
The day begins with checking emails. Emails from existing clients and new enquiries. The main part of a fashion designer’s job is communicating with clients, whether that be about their collection progress or new design ideas. Communication is key and we like to keep it personal with direct contact throughout the design and manufacturing journey. We also love inviting clients to our studio as they can really get a feel for what goes on behind the scenes, look at existing collections we’ve created and see where their collection will be brought to life!
It is no lie that juggling many clients at different stages of their collection can be tricky at times; one may be at the early stages of design, whilst another may be ready to start manufacturing. But, we care about each and every one of our clients’ collection which is why an 8pm finish at the office or coming in to the studio at the weekend is not unheard of for us.
Communication also extends to manufacturing as we offer a full clothing production service as well as design. Yep that’s right we not only design clothes, we make them too! This is where communication is vital to ensure a smooth production process. Many designers and manufacturers would not admit this, but sometimes things can go wrong and it doesn’t always runs seamlessly. People tend to forget that there is an actual person who is making each and every one of their garments and humans aren’t perfect like machines. For instance, a zip being sewn into the back of a pair of trousers instead of the front. Yes this is clearly an error, but it’s important to remember that anything can be fixed and this is very easy for us as we have our own factory.
Couriers and mail delivering services are literally our best friend and sometimes this relationship is tested! Losing some samples during the delivery process is one instance where this relationship was put to the test. This is perhaps the least glamorous part of the job as we manage our own logistics, from sending samples and fabric swatches to clients to receiving the final clothing collection from the factory. Waiting in anticipation for parcels and deliveries has formed part of our daily routine.
A major part of fashion designing is creativity. Mood boards, design and trend research all make it possible to gather inspiration and create an amazing clothing collection. Inspiration can literally come from anywhere, even if it’s not directly fashion related; from flowers to fruit, animals and architecture. It’s also very important that we keep on top of the latest trends and what’s currently out there on the market. This ensures that we design and create unique collections for all our clients and also ones that will sell.
Designing beautiful sketches are amazing to look at and can help visualise the collection, but aren’t very helpful when it comes to the actual manufacturing. A manufacturer essentially needs a blue print of the specific garment details, measurements, colours, fabrics, stitching and trimmings. This is called a tech pack. Tech packs take up a huge part of the designing process and communicate each garment construction from which the factory uses to create the clothes. We must make sure that every button, stitching, pocket and zip are included on the tech pack with specific size details and where they will be placed on the garment.
Whilst many think a fashion designer only attends fashion shows, we beg to differ as we attend many fabric and textile shows as well. This is very useful for the manufacturing side of our services as we source all fabrics and trims ourselves. We are always on the hunt for new and unique fabrics that we can offer our clients, especially sustainable ones.
Design knowledge, creativity, communication skills, textile and manufacturing knowledge, there’s a whole lot more to fashion designing than just drawing sketches.
Do you have a clothing collection in mind? If so, what are you waiting for? Get in touch today by clicking here and we can begin your very own clothing collection journey. We’ll be there every step of the way.