I am the main creative thinker and problem solver behind VHA, but I also believe that ‘without a team there is no dream’ and I’ve loved building a small but very hard working team around me. My main responsibilities are design, communicating with our clients and overseeing the whole process all the way through to the final product.
I am a qualified fashion designer with experience working in a diverse range of design roles, from activewear to casual womenswear. This is where my passion for our company to offer such a wide range of products comes from. I love mixing fashion with technical fabrics and details, especially pushing the boundaries of clothing. Evolution is so important in our constantly changing society with trends and technology.
My style is versatile. I love wearing extravagant clothes for special occasions, but you can also find me in a super casual and comfortable outfit on an average day at the studio.
The three things I couldn’t live without at work are Adobe Illustrator, fabric swatches and coffee!
I am a Freelance Designer who assists in designing a collection and/or tech packs.
After graduating from UCA at Epsom in 2010, I moved to London and worked as a Junior Designer for a high street supplier, this role then progressed into assisting the head of design for Three Floor (an online womenswear brand) and subsequently becoming the companies Brand Manager and Senior Designer. I was incredibly lucky to be able to travel to Guangzhou, China to visit factories and fabric markets which is invaluable when learning what can be achieved on a budget.
I later launched my own petwear brand of dog leads and collars, which has evolved into my now freelance business. I no longer produce the pieces myself, but I can design a range of pet items for you too!
My style in three words would be tired, mum, chic.
The best thing about working with V House of Apparel is the variety. One week it’s pyjamas for dogs and their humans, the next it’s kids swimwear.
The three things I couldn’t live without at work are my phone, laptop and vogue.com.
Before I joined the VHA team I was a Production Manager at a clothing factory in Bulgaria for Evromoda, which makes collections for a big French lingerie brand called Lise Charmel and their daughter brand Antigel. The main manufacturing I’ve looked after is the manufacturing of collections, sampling and bulk for retail.
As a Production Manager, I am in charge of what we call the critical path, which is the timeline of a clothing manufacturing where pretty much anything can go wrong. But I am the person that makes sure nothing goes wrong, which is not easy as a lot of people are involved in the whole process. Smooth production is what every Product Manager likes to hear!
At the moment, I spend the majority of my time at our HQ in Norwich filling out spreadsheets with order quantities, sizing breakdowns, clients feedback, comments on samples, agreed fabrics, alterations etc. Then, once a month I travel back to Bulgaria to make sure everything is going smoothly over at out factory.
The three things I couldn’t live without at work are Excel spreadsheets, a tape measure and a calendar.